FOUNDER

Muhamad Nasir Habizar

Founder
Chief Executive Officer

Nasir holds a Diploma in Computer Science from University Putra Malaysia and is a certified marketing practitioner. Nasir’s telecommunications experience started in the mid-1990s when he worked as a programmer and system analyst for Celcom, one of top mobile telecommunications provider in Malaysia.

With over 22 years of success as an entrepreneur Nasir is now laser focused on pioneering the V2X (Vehicle-to-Everything) industry with the aim to be the top V2X industry player and application developer whilst accelerating smart mobility solutions.

Pn Rozaida Ali

Rozaida Ali

Co-Founder
Business Developement

Rozaida received her Diploma in Business Technology Management from Kolej Yayasan Melaka and has over 4 years of experience as an F&B and print entrepreneur. Rozaida started working alongside Nasir in 2003 when she joined SMSFocal and is equipped with over 6 years of experience in marketing and business development holding the position of Marketing Executive at AppCable, Head of Marketing and ultimately Head of Business Development in JomParkir.

Rozaida is passionate in identifying areas where the company can increase its footprint as well as revenue by identifying profitable business opportunities and developing long-term business growth strategies.

Talent wins games, but teamwork and intelligence wins championships.

~ Michael Jordan ~

“If everyone is moving forward together, then success takes care of itself.

Henry Ford

MANAGEMENT TEAM

Abdul Latiff Udin

General Manager

Latiff is a high accomplished project manager, business analyst and systems consultant specialising in IT. With over 28 years of experience in IT as well as IT automotive manufacturing industry, Latiff is a certified IBM professional server specialist that is equipped with a Master’s of Science in Information Technology from UiTM Shah Alam and a Bachelor of Business Administration with Honours from Universiti Kebangsaan Malaysia.

In addition, Latiff’s wealth of experience includes working with conglomerates such as renowned automative manufacturer Ingress Corporation Berhad, highly acclaimed technology company Heitech Padu Berhad, and numerous GLC’s and agencies in the domestic and international front.

Sam Ng

Head of Business Development

Sam is an ambitious and result-oriented sales personnel who possesses more than 7 years of diverse business experience ranging from international trading, e-commerce, retail management and financial technology (Fintech), among others. Sam is equipped with an Advanced Diploma of Commercial & Financial Accounting from Tunku Abdul Rahman University College as well as an MSc in International Business from Technological University Dublin.

In addition, Sam is highly resilient in exploring business opportunities and executing key growth sales strategies, which is evident in his previous role as Head of Business Development & Partnership with over 200% financial growth rate in 2019 alone.

sara

Sara Lisha Kahamarulzaman

Head of Marketing and Communications

Sara is a marketing and communications professional with over 8 years of experience ranging from Sales and Marketing, Public Relations, Broadcasting and Communications. Sara holds a Diploman in Mass Communication from Segi University and have worked with startup companies and conglomerates across diverse industries including hospitality, media and entertainment, education, fashion, property and information technology, among others.

Furthermore, Sara has is a result-driven Marcom professional with proven success in successfully launching several products and services, executing highly publicized events and increasing ROI via strategic partnerships and campaigns with limited marketing capital. Sara is also well versed in user retention and conversion.

Rasyidi

Mohamad Rasyidi Ab Rahim

Head of App Developer

Rasyidi is a software developer with over 8 years of experience championing software and IT support infrastructure. Equipped with a Diploma in Computer Science majoring in Information Technology as well as a Bachelor’s Degree in Computer Science majoring in Network and Security from Universiti Teknologi Malaysia.

Rasyidi has developed multiple scalable and high-quality software and applications for clients worldwide such as Saudi Arabia’s Parkyy, CIMB bank’s mobile app, CIMB Clicks and The Malaysian National News Agency (BERNAMA) mobile app, among others. Rasyidi is also well versed in the creation and delivery of strategic software and IT architectural vision as well as all aspects of software development.

Abu Zar Khairol Anwar

Head of Finance

Abu Zar is an enthusiastic financial expert with over 10 years of experience in the accountancy field working for private entities as well as government agencies including the Royal Malaysian Customs Department and SJ Securities, among others.

Abu Zar is a highly qualified chartered accountant having received his recognition from the Malaysian Institute of Accountants. In addition to Abu Zar’s broad spectrum of accountancy practices he also develops strategies that work to minimise financial risk and maximise profit.

Siti Nordiana Binti Nordin

Head of HR and Admin

Diana is a highly experience human resource personnel with over 15 years of experience with several professional recognition including a Diploma in Public Administration from Universiti Teknologi Mara, an Advanced Diploma in Green technology from the British Council Academy as well as a Professional Certificate in Mastering Human Resources Competency from Open University Malaysia.

Diana’s leadership and integrity have successfully assisted major Japanese based conglomerates such as Suzuki Latex Industry Malaysia and Mitsubishi Motors Malaysia in strategic approaches of effective people management to maximize employee performance and ultimately help businesses gain a competitive advantage.

Wan Nursazaliana Wan Mat

Head of Customer Support & Engineering

Nursazalina is a customer-centric support representative with a Bachelor’s Degree in Park and Recreation Science from University Putra Malaysia.

Having led the support and engineering team for over 3 years, Nursazalina has extensive experience in strategic and operational leadership for the development, continuous improvement and delivery of customer service and strategic development of operational requirements, process and technology as she delivers key service outcomes for customers in B2B and B2C environment.