Muhamad Nasir Habizar

Chief Executive Officer

Nasir holds a Bachelor Diploma in Computer Science from University Putra Malaysia and is a certified marketing practitioner. Nasir’s telecommunications experience started in the mid-1990s when he worked as a programmer and system analyst for Celcom. He kickstarted his entrepreneur journey as the COO of SMSFocal, a company that provides mobile-based as well as wireless device services.

He then ventured into the Tech industry, accelerating mobile-based tech solutions, end-to-end parking solutions, system integrations with renowned brands such as Proton as well as IoT services. With over 22 years of success as an entrepreneur Nasir is now laser focused on pioneering the V2X (Vehicle-to-Everything) industry with the aim to build the first vehicle data exchange in SEA.

Pn Rozaida Ali

Rozaida Ali

Business Developement

Rozaida received her Diploma in Business Technology Management from Kolej Yayasan Melaka and has over 4 years of experience as an F&B and print entrepreneur. Rozaida started working alongside Nasir in 2003 when she joined SMSFocal and is equipped with over 6 years of experience in marketing and business development holding the position of Marketing Executive at AppCable, Head of Marketing and ultimately Head of Business Development in JomParkir.

Rozaida is passionate in identifying areas where the company can increase its footprint as well as revenue by identifying profitable business opportunities and developing long-term business growth strategies.

Talent wins games, but teamwork and intelligence wins championships.

~ Michael Jordan ~

“If everyone is moving forward together, then success takes care of itself.

Henry Ford


Khairul Anuwar Nasoha

Business Development Manager

Khairul is a highly accomplished business development personnel with over 10 years of global experience with conglomerates such as M1 Limited Singapore, Homify Online Gmbh & Co, Germany, Mindfure WORLD, London and Digi Telecommunications Malaysia to name a few.

Equipped with a Masters in Business Administration from Open University Malaysia as well as a Bachelor’s Degree in Engineering, majoring in Mechatronics from Universiti Malaysia Perlis, Khairul has a strong understanding of business needs and market trends across diverse industries.

In addition, Khairul’s outstanding negotiation and leadership skills as well as in-depth knowledge in global business strategies have led to Khairul’s ability in amplifying companies’ growth and profit.

Same Chia

Head of Sales

Sam is an ambitious and result-oriented sales personnel who possesses more than 7 years of diverse business experience ranging from international trading, e-commerce, retail management and financial technology (Fintech), among others.

Sam is equipped with an Advanced Diploma of Commercial & Financial Accounting from Tunku Abdul Rahman University College as well as an MSc in International Business from Technological University Dublin.

Sam is highly resilient in exploring business opportunities and executing key growth sales strategies, which is evident in his previous role as Head of Business Development & Partnership with over 200% financial growth rate in 2019 alone.


Sara Lisha Kahamarulzaman

Head of Marketing and Communications

Sara is a marketing and communications professional with 8 years of experience ranging from Sales and Marketing, Public Relations, Broadcasting and Communications.

Having worked with startup companies and conglomerates across diverse industries, Sara is a result-driven Marcom professional with proven success leading corporate marketing and internal communications for startup companies and conglomerates across diverse industries.


Mohamad Rasyidi Ab Rahim

Head of App Developer

Rasyidi is a software developer with over 8 years of experience championing software and IT support infrastructure.

Equipped with a Diploma in Computer Science majoring in Information Technology as well as a Bachelor’s Degree in Computer Science majoring in Network and Security from Universiti Teknologi Malaysia. Rasyidi has developed multiple scalable and high-quality software and applications for clients worldwide such as Saudi Arabia’s Parkyy, CIMB Clicks and Bernama News, among others. Rasyidi is well versed in the creation and delivery of strategic software and IT architectural vision as well as all aspects of software development.

Abu Zar Khairol Anwar

Head of Finance

Abu Zar is an enthusiastic financial expert with over 10 years of experience in the accountancy field working for private entities as well as government agencies including the Royal Malaysian Customs Department and SJ Securities, among others.

Abu Zar is a highly qualified chartered accountant having received his recognition from the Malaysian Institute of Accountants. In addition to Abu Zar’s broad spectrum of accountancy practices he also develops strategies that work to minimise financial risk and maximise profit.

Siti Nordiana Binti Nordin

Head of HR and Admin

Diana is a highly experience human resource personnel with over 15 years of experience with several professional recognition including a Diploma in Public Administration from Universiti Teknologi Mara, an Advanced Diploma in Green technology from the British Council Academy as well as a Professional Certificate in Mastering Human Resources Competency from Open University Malaysia.

Diana’s leadership and integrity have successfully assisted major Japanese based conglomerates such as Suzuki Latex Industry Malaysia and Mitsubishi Motors Malaysia in strategic approaches of effective people management to maximize employee performance and ultimately help businesses gain a competitive advantage.

Wan Nursazaliana Wan Mat

Head of Customer Support & Engineering

Nursazalina is a customer-centric support representative with a Bachelor’s Degree in Park and Recreation Science from University Putra Malaysia.

Having led the support and engineering team for over 3 years, Nursazalina has extensive experience in strategic and operational leadership for the development, continuous improvement and delivery of customer service and strategic development of operational requirements, process and technology as she delivers key service outcomes for customers in B2B and B2C environment.